NOBL Foods | Global Pet Expo
Cookin' Up Something New in Pet Nutrition
Y'all know when something feels like the perfect gumbo of innovation and heart? That's Guardian Pet Food Company in a nutshell. With a passion for pet health that's as big as Texas and innovation that's turning heads in boardrooms, Guardian was ready to introduce two game-changing brands to the North American market: NOBL Foods and Dog Almighty Elixirs. They weren't just launching products; they were starting a conversation about what pets should really be eating. And for a debut this important at the Global Pet Expo, they needed an exhibit that would make folks stop in their tracks and lean in for a closer look. Challenge accepted.
Stirring Up Attention at Global Pet Expo
Let's set the scene: The Global Pet Expo is like Mardi Gras for the pet industry - vibrant, packed, and everybody's trying to catch your eye. Now imagine being the new kid on the block, not with one brand, but two. That was Guardian's situation. They needed to introduce NOBL Foods and Dog Almighty Elixirs with enough distinction that each brand could shine, while still creating a cohesive experience that screamed "Guardian."
The booth had to do some heavy lifting - showcase products effectively, create space for meaningful conversations, and most importantly, make these newcomers look like they belonged in the big leagues from day one. In the exhibit world, that's what we call a tall order, but those are just the kind of challenges that get our creative juices flowing.
Two Brands, One Unforgettable First Impression
We approached this project like jazz musicians – with a strong structure but plenty of room for each instrument to shine. Our strategy was to create an exhibit that functioned like a well-organized home where each brand had its own room but shared the same welcoming foundation.
We designed two statement-making monoliths – one for each brand – to serve as lighthouses in the sea of exhibitors. Between them, we crafted a custom table for Dog Almighty Elixirs that wasn't just functional but became a conversation piece with its glass middle section illuminated by app-controlled colored lights (technology that enhances without stealing the show – just how we like it).
Every element was thoughtfully considered – from the materials that spoke to the premium nature of the products to the layout that guided visitors naturally through both brand stories. This wasn't just about looking good; it was about creating a space where meaningful connections could happen.
Cookin' Up Something New in Pet Nutrition
Y'all know when something feels like the perfect gumbo of innovation and heart? That's Guardian Pet Food Company in a nutshell. With a passion for pet health that's as big as Texas and innovation that's turning heads in boardrooms, Guardian was ready to introduce two game-changing brands to the North American market: NOBL Foods and Dog Almighty Elixirs. They weren't just launching products; they were starting a conversation about what pets should really be eating. And for a debut this important at the Global Pet Expo, they needed an exhibit that would make folks stop in their tracks and lean in for a closer look. Challenge accepted.
Cookin' Up Something New in Pet Nutrition
Y'all know when something feels like the perfect gumbo of innovation and heart? That's Guardian Pet Food Company in a nutshell. With a passion for pet health that's as big as Texas and innovation that's turning heads in boardrooms, Guardian was ready to introduce two game-changing brands to the North American market: NOBL Foods and Dog Almighty Elixirs. They weren't just launching products; they were starting a conversation about what pets should really be eating. And for a debut this important at the Global Pet Expo, they needed an exhibit that would make folks stop in their tracks and lean in for a closer look. Challenge accepted.
Experience. Creativity. Results.
From the bayou to the big city, we've been stirring up some mighty fine experiences. Dive into our featured work and see how we blend Southern hospitality with smart design.
Krispy Krunchy
A two story, food serving experiential exhibit that lines patrons up around the corner and provides franchise sales engagement.
NOBL Foods
We created a custom booth experience for Guardian Pet Food at the Global Pet Expo, launching NOBL Foods and Almighty Elixirs.
Customer
testimonials
Don't take our word for how well we service customers, hear it from them!
CHELSEA BURROW
Marketing Manager, React Health
Jim Galovski
Founder, NOBL Foods
